Marketing Database Solutions

Marketing Database Solutions

Acxiom

Description

Acxiom enables marketers to centralize all data, both online and offline, into a central repository and make it actionable.

The ability to collect and analyze information from all sources increases customer acquisition, retention and loyalty. A single database view provides tangible value when making strategic marketing and sales decisions. Using all of the information available across all channels and data sources results in greater customer insights and increased relevance of marketing offers.


Benefits

  • Data Integration and Enhancement: To help marketers better understand their customers, Acxiom provides extensive data sources, which include demographic, behavioral, lifestyle, transactional and preference information. Acxiom turns information into knowledge by using all available information to pinpoint the actions that will most likely result in conversion. We help marketers achieve deeper insights that lead to more effective demand generation, more sales and increased ROI.
  • Customer and Prospect Databases: Relationship marketing is at the core of Acxiom solutions. We provide the foundation that enables and improves customer relationships by building, managing and connecting databases, making multidimensional insights possible. We help marketers identify high-value customers, optimize marketing spend, and make their marketing operations more cost efficient and cost effective. Our customizable database technology platforms are the underpinnings for everything we do.
  • Real-Time Marketing Database: All marketers strive to develop a personal relationship between their brand and their customer base. This is accomplished by having meaningful, relevant and timely bi-directional conversations with customers. Acxiom makes this possible with the intersection of our marketing database and real-time decisioning to deliver coordinated, cadenced communication across channels, by connecting relevant information. Leveraging what marketers know about your customers improves results.

About the Company

Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1969
Company Size:  5001+ employees
References Available: 
Yes

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