Marketing Services

Marketing Services



Strategy and Analytics: We combine advanced analytics and marketing strategy to identify your best growth opportunities. Whether it is identifying pockets of economic opportunity, driving lifecycle marketing improvements to capture that opportunity, or driving new and innovative ways to connect with customers via an integrated marketing program, our team of experts can help you drive improved performance. Best of all, we have fun doing it! So you’ll have fun, too!

Data Science Safe Haven: Big data alone is not enough. Big answers and smarter decisions are better. We help you get answers to the tough questions in Acxiom’s Data Science Safe Haven. What impact does my online marketing have on offline sales? Which prospects are likely to become my best customers? How can I optimize my customers’ experience? Acxiom’s Data Science Safe Haven brings online and offline data together to provide a solid foundation for measuring and analyzing your marketing spend across all channels. The Data Science Safe Haven — coupled with Acxiom’s managed services to deliver proven methodologies, iterative measurement, and recommendations – can help you make smarter decisions that drive better ROI on your customer acquisition, retention, and loyalty initiatives.

Web Personalization: Consumers demand personalized and relevant attention when coming to your website. We help you unlock the power of your marketing database to tailor individualized online experiences that substantially improve revenue and profit. We’ve helped some of the biggest brands in the world reach new levels of successful performance with their website and would love to share more with real examples. Let Acxiom apply our personalization expertise to drive more revenue and stronger customer relationships for your brand.

Marketing Maturity Model: Many times our clients simply want to understand where they are on the path to true customer-centric marketing. We’ve developed a normative database to answer this question once and for all. Leveraging our patent-pending methodology and tools, we help you answer the big questions: How do you stand versus your competitors across marketing capabilities? Where should your improvement efforts start? How long is the journey, and what is the economic reward for your brand if you get there? To discover more, click here for a snapshot of learnings from the Marketing Maturity Model.

Acxiom Impact: Finding a partner that can deliver a world-class, multichannel platform and the strategy to drive improved performance isn’t easy. Finding a partner that uses data and analytics to drive integration across channels is even harder. And, the difficulty increases dramatically if you must do all of this globally. Acxiom confidently answers YES to “all of the above.”
Want to learn about the future of cross-channel, one-to-one marketing at scale, or do you need to drive improved multichannel campaign performance? Give us a call!


  • What connects us all together? An unrelenting focus on performance … yours and ours.

About the Company

Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.

CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Company Size:  5001+ employees
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