Observa

Observa

Observa

Description

PRODUCTS & PRICING  

Our platform enables you to quickly gather insights into the effectiveness of your marketing efforts. With Observa, you will be able to find out if your products are on the shelf, if your price reductions are being passed on to the customer, if your secondary displays are being set up, and much more. If an everyday consumer can see it, we can measure it. 

  • MEASURE

We provide immediate, authentic insights into the performance of your marketing efforts. Whether you’re looking to add to your existing tools or are looking to implement something new, we can you provide with a cutting-edge solution. 

  • ANALYZE

Our platform is designed to help you optimize your sales and marketing efforts. Our process of observing, measuring, responding, and standardizing makes it easy to maintain an ongoing cycle of improvement on your investments. 

  • ACT

Our Observers are already where your product is. Because they are independent, they offer an unbiased snapshot of your sales efforts, as they happen. And because they are everywhere, there is virtually no end to their reach. 

PROMOTIONAL DISPLAY

  • Don’t let your beautiful promo material dust in the back of the store. Make sure your promotional display is actually on display. Observa helps you check on every aspect of retail execution. From pricing to product placement to display compliance: we can make sure your promotional material doesn’t go to waste. Our way is fast and cost effective. With no hidden fees or minimums, you know exactly what you get for the price you pay.

STOCK CHECK 

  • Never let an empty shelf hurt your sales. 
  • Keep your customers happy, by keeping an eye on your inventory levels. 
  • Observa helps you with every aspect of retail execution, and inventory is one of the things we can get off your plate. There is a sweet spot in what constitutes the right amount of inventory. We can check on everything and make sure the amount of products on the shelf is just right.

Benefits

FIXED COST
Thanks to our price-per-observation system, you are in full control of your spend.. With no minimums and no hidden fees, you won’t risk running into any surprises.

REAL-TIME DATA
As each observation gets completed, all data is collected in real time and uploaded to your customer dashboard. Just log into your Observa account and always keep track of how your campaign is moving along.

UNBIASED INFORMATION
Because our Observers are everyday shoppers, the information they collect is completely unbiased and reliable. Our goal is to provide you with useful data to help your brand; this is why Observa will always provide you with honesty and transparency.


About the Company

Observa is a compliance measurement startup, founded in 2015 and headquartered in Seattle. Observa helps brands and retailers grow sales by letting you "see what your customers see". In-store execution rates meet standards 30% of the time. Without unbiased eyes in the field, you don't know when or where you are failing. We provide immediate, authentic insights into the performance of your sales and marketing efforts. Whether you’re looking to add to your existing measurement solutions or are just getting started, we provide a whole new way to keep up with your customer experiences during the critical moment of choice.

At Observa, we give our clients data they didn’t know they could get, perspectives they didn’t have before, and an authentic, immediate snapshot of their positioning. Through us, they see what their customers see, they get a true view of the customer experience, and they are empowered to respond. Our platform enables our clients to quickly gather insights into the effectiveness of their marketing and sales efforts. With Observa, they will find out if their products are on the shelf, if their price reductions are being passed on to the customer, if their secondary displays are being set up, and much more. We utilize on-demand workers to audit retail execution. Real-time analytics expose exactly when and where store execution is failing. The information we provide allows brands to efficiently fix issues, and ultimately improve sales.


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