Online-to-Offline Commerce

Online-to-Offline Commerce

Capillary Technologies


The O2O commerce revolution

Online to Offline & Offline to Online is a business model that draws potential customers from online channels to physical stores. It has caused a strategic shift in the retail ecosystem, where consumers can now browse products online before making the final purchase in brick-and-mortar stores.


Capillary’s O2O solution suite helps map buyer behavior across the online and offline worlds, offering customers a seamless ‘anytime, anywhere’ shopping experience. 

For the retailer

  • Centralized and cross-channel view of the inventory
  • Execution of targeted and relevant promotional campaigns across multiple channels
  • Single cataloging and inventory management across multiple marketplaces
  • Customer loyalty rewards setup integrated with mobile wallets and POS 

For the consumer

  • Seamless cross-channel shopping experience
  • Personalized recommendations based on past purchase behavior on websites/mobile apps
  • Access to central and cross-store inventory

Loss of Sale Management & Endless Aisle 

  • Centralized view of the inventory to prevent loss of sale at stores due to missing sizes, styles or colors
  • Ease of browsing product listings on endless aisles (in-store kiosks)
  • Option to enable customers to pick up itens from brick-and-mortar stores or have products delivered to their location

Omnichannel Promotions 

  • Cross-channel marketing enabled by integrating offline and online customer behavioral footprints to drive product recommendations
  • Increased customer outreach through multiple channels – SMS, email, mobile app, web and mobile notifications
  • Location intelligence to drive customers to store via mobile alerts for product launches and/ or offer in-store vouchers

Queue Busters 

  • Increased operational efficiency in stores by providing customers with self-checkout or assisted checkout options
  • Self-checkout solution covering the entire checkout flow – scanning product barcodes, applying promotions, generating invoices, and making payments using the mobile app
  • Assisted checkout solution to enable customers to scan products and generate virtual bills with billing terminals used for making payments


  • Simplified delivery mechanism – home delivery or in-store pickup for purchases made on the web store, mobile app, marketplaces and in brick-and-mortar stores
  • Unified shopping experience across all retail channels – online, social, mobile, and marketplaces

Marketplace Integration 

  • Option to list and sell products seamlessly on multiple marketplaces (including Flipkart, Amazon and Snapdeal)
  • Centralized view of inventory across marketplaces, the online store, and brick-and-mortar stores
  • Option for in-store pickup of orders processed through marketplaces

Mobile Wallet Enablement 

  • Pre-integrated multiple mobile wallets at offline stores via Capillary’s in-store solution
  • No additional investment for mobile wallet enablement
  • Facility to redeem points as well as earn cashback

About the Company

Capillary provides the leading OmniChannel Engagement, Experience and Commerce Management software and solutions designed to help consumer brands boost sales, loyalty, and overall marketing and sales performance. Our cloud platform engages 200 million consumers worldwide and enables 20,000 retail locations and 250 enterprise online brands with powerful advantages in Customer Loyalty, Analytics, Marketing Management, eCommerce and O2O Commerce. Unilever, Walmart, Calvin Klein, Gap, Tommy Hilfiger, US Polo Assn, Starbucks, Pizza Hut, KFC, Hagen Dazs, Puma, Landmark, Madura, Aravind and many others work with Capillary across 30 countries to drive retail excellence. With Capillary, you can go online quickly, identify and action on shopper insights, engage millions of target consumers personally, build delightful shopping experiences, gain a mobile-first edge, prevent loss-of-sale in stores and become a future ready customer company. Capillary’s 700+ staff across 10 worldwide offices enables clients with the best of offline and online retailing, deep industry expertise and easy access to global technology innovation. The company is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture partners and American Express Ventures.​​​​​

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