Online-to-Offline Marketing Platform

Online-to-Offline Marketing Platform

Retailigence

Description

Retailigence’s platform is utilized by online marketing technology solutions to influence shoppers with product availability information and dynamic guidance to relevant stores around them.


Benefits

  • ADPOP CAMPAIGNS: adPOP offers advertisers display ad and microsite solutions with intelligent targeting, dynamic location-based creative, and powerful path-to-purchase guidance.
  • ADPOP ENGINE: adPOP Engine enables digital advertising companies to easily integrate Retailigence’s powerful database of local point of purchase (POP) retail inventory and pricing data for 12 million products, spanning 100,000 U.S. retail locations, into their campaigns for brands and retailers.
  • APPNET: Make sure your products are seen by the millions of users that use our partner apps and websites and everyday.

About the Company

Retailigence is the leading online-to-offline (O2O) marketing platform for driving product sales in-store. Our products improve path-to-purchase marketing metrics and user experience by leveraging information about the availability of products and brands inside more than 100,000 brick-and-mortar stores.
 
Retailigence’s adPOP™ Engine enables path-to-purchase store guidance for any product or brand to be utilized within customized programmatic advertising creative. adPOP Engine powers local advertising campaigns for more than 50 leading mobile and digital marketing providers (including Tremor Video, PointRoll, AdColony, Medialets, and Yahoo! Japan). 

Open ad management company Sizmek has partnered with Retailigence to augment the company's on-to-offline marketing platform and enable brands to take consumers from 'click to brick'.

The agreement, which currently only covers stores in the US but may be expanded beyond, integrates Retailigence's database of over 20m products available at over 200,000 retail locations with dynamic location-based messaging the turns online purchase intent into in-store conversion.


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