Footfall Counting

Footfall Counting

IPSOS Retail Performance


Measure, manage and improve footfall, conversion and sales with an accurate, intuitive and easy-to-use solution.

Footfall counters are the foundation of our retail portfolio. Footfall insights go above and beyond just counting the number of people walking through a door.

The data collected means you can make informed and reliable decisions on staff optimisation, trend analysis and occupancy levels. These factors will drive up conversion rates and improve store performance.


  • Improve sales productivity by scheduling employees more efficiently and effectively.
  • Measure the success of marketing campaigns by comparing footfall from the wider retail environment.
  • Measure, manage and improve footfall, conversion and sales.

About the Company

Ipsos Retail Performance is one of the leading global retail consultants in providing people counting and footfall solutions.   Having pioneered the principal technology for footfall counting since 1989, Ipsos Retail Performance has continued to be at the forefront of retail consultancy.   We now monitor more than 3.1 billion visits a year, in 8,000 stores in 47 countries around the world and provide customer experience consultancy and retail insights to an ever growing retail client list.

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