Marketing Solutions That Connect With Your Customers
IT ALL STARTS WITH CAMPAIGN OPTIMIZATION
Maximize the lifespan of every email you create, generating more clicks and revenue from each asset. Our software leverages your transactional data to align your email marketing calendar around your unique sales goals. We discover the most impactful email schedule for each individual audience, ensuring that everyone receives the most engaging messages at the most ideal moments. And we learn from each interaction automatically, tightening our tactics to lift revenue and engagement.
The more engaged your customers feel, the more money they spend. That’s why our smart campaigns keep every customer motivated to explore the products you want them to see – whether that’s new arrivals, under-exposed products or any category you select. Our software learns how to guide each audience to your most crucial categories, in ways that feel relevant to them.
Personalized Recommendations for Every Unique Customer: Draw attention to products and categories that match your business goals. Feature new products, showcase under-exposed categories, or focus on any other target you choose. Our software creates personalized email campaigns for every customer, driving revenue in the categories you choose.
EMAILS DEDICATED TO SHOWCASING YOUR PRODUCTS
Once our Campaign Optimization software has analyzed your data, our Personal Shopper feature delivers targeted emails designed to draw attention to any categories you choose.
UNIQUE, TAILORED MESSAGES
Every email is completely tailored to the individual customer’s needs, interests and tastes – from the subject line to the products included – without any distracting extra messages.
CUSTOMIZABLE, PERSONALIZED TEMPLATES
Ensure each customer sees exactly the content that will generate engagement – and nothing else – with individual templates that can be customized to your needs.
TARGETING BUILT ON YOUR OBJECTIVES
Set up custom targeting to help shoppers discover new items, explore under-exposed categories, or meet any other business objective. We build engagement around each customer’s unique interests.
Our Personal Shopper module sits seamlessly on top of our Campaign Optimization software. We simply plug into your existing systems and our smart algorithms go to work instantly.
About the Company
Coherent Path is the email marketing calendar company for top retailers seeking to transform their email program into a modern data-driven channel focused on revenue. The company's machine learning solution empowers retailers with the relevant themes and categories they should feature in today’s campaigns while continuously learning to inform the campaigns of tomorrow. By creating an optimized email diet that caters to each customer's evolving tastes and moods, Coherent Path helps retailers quickly engage and cross-sell customers and promote strategic product categories while reducing email fatigue
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