Acumen It’s time to propel customer insights into the modern age with Acumen, our flagship e-commerce analytics suite. Only Acumen provides the essential, actionable intelligence needed to accurately understand your business, customers, and competition.
The Largest e-commerce Panel
More than 5 million online shoppers under measurement.
Actual Shopping Behavior
Completely accurate, directly captured from e-receipts.
Across all Retailers, over Time
A complete view of e-commerce, at the consumer level.
Marketplace As more online sales are attributed to marketplace sellers, brands are losing control of how they're being sold and marketed online. Acumen Marketplace illuminates this blind spot, and helps brands understand the true demand for their products across all channels.
Measure Third-Party Sales
Direct sales are shrinking. Your data doesn’t have to.
Real Time Data
Accurate, complete, and at your fingertips.
Across all Marketplaces
A complete view from e-commerces largest marketplaces.
Signals If disruption isn’t at your door, it’s on the way. We scan billions of transactional emails to offer an early warning system about companies and brands that are gaining momentum--so you can take action before they become competitors, or before it’s too late.
Spot companies on an upward trend and which users are driving sales performance.
Gain visibility into the entire e-commerce landscape with unrivaled coverage, whether you’re evaluating categories or specific competitor brands.
Take action on emerging industries and small players on the cusp of explosive growth.
Alpha Detect early market signals with purchase data parsed directly from billions of e-receipts. With an immediate, accurate read on the performance of public and private companies, you'll see market movements faster and more clearly than ever before.
Rich Transactional Data Feeds
Weekly, product-level data, plugged into your platform.
Industry and Ticker Reports
Tailor-made reports, delivered in an intuitive online interface.
- Custom Reporting and Modules
Custom reporting on industry specific metrics and competitors.
Get Rakuten Intelligence's High-Definition data delivered directly into your reporting platform on a weekly basis to power smarter marketing decisions and product strategies. It’s our data, the way you want it.
Big Data, Bigger Panel
Comprehensive transcation data from 5 million online shoppers.
Extensive Industry Coverage
Coverage from 2013 onward, spanning 30+ industry categories.
Emerging businesses in travel, transportation, and more.
Acumen Uncover the rich insights and complex narratives that drive the evolution of the online marketplace with tailored behavioral reports created just for you. Our custom analyses provide in-depth insights you need, specific to your business and buyers.
- Loyalty & Cross Purchase
Improve marketing strategy with rich, behavioral data.
- Trial & Repeat
Measure the health of new products and merchant launches.
- Source of Volume & Switching
Understand how shoppers move across brands and merchants.
- Shopper Conversion
Increase share of wallet by converting category buyers.
- Basket Occasion
Maximize buyer spend and discover affinities.
- Even More Custom Insights
Let our analytics team put our data to work for you.
Marketplace A Complete View of Sales. What you don't know can hurt you. Third-party sellers are eating your lunch and mixing up your marketing mix. Pricing, promotion, and placement is up for grabs as marketplaces grow in popularity and consumers favor convenience over price.
Direct sales are shrinking. Stay ahead of the curve.
Protect your brand from incorrect descriptions.
Identify counterfeit or expired products being sold.
Keep your Customers
Identify where third-parties are undercutting brands.
Improve your SEM and product merchandizing.
Third-party sellers are growing. Grow with them.
Signals Be the first to act on the latest trends. Signals measures the velocity of growth of online brands and retailers. We use data from transactional emails to quickly flag growth trends, and to understand the buyer behavior behind the performances of rising upstarts. Using machine algorithms, Signals tracks new players in your industry that are gaining momentum. This enables you to keep tabs on how well prospects or competitors are performing, and take action early.
Track user growth
Monitor online user growth as a compelling proxy for company performance
Identify acquisition targets
Track performance of rising upstarts, and take action early
Spot disruptive trends
Quickly identify disruptive trends
The largest e-commerce panel
More than 5 million online shoppers under measurement
Measure companies of interest against industry or competitor averages
Observe changes in consumer loyalty and product adoption
Alpha The largest panel of online shoppers anywhere. Rakuten Intelligence offers complete visibility into all online transactions, at the item level, tied to the consumer. This data set includes emerging ride and home sharing services as well as digital media usage from 5 million online shoppers.
Every Online Merchant
Data from thousands of online sellers, both public and private.
Granular transaction data, with industry-specific categorization.
Get ahead of earnings with timely data from millions of consumers.
Demographics accurately reflect the entire online shopping population.
Predict the market with multiple years of historical consumer data.
Refine your insights with custom reports and add-on modules.
Direct Data Weekly data, plugged into your platform. Rakuten Intelligence offers complete visibility into all online purchases. This rich, longitudinal data set includes the adoption of emerging services such as ride and home sharing, as well as digital media consumption.
Act on market moves as soon as they happen.
Observe changes in consumer loyalty and product adoption.
Monitor and identify changes in consumer preferences.
Understand the market through the eyes of the consumer.
Precise attributes, with industry-specific categorization.
Custom Fields & Modules
Tune our data to measure what drives your business.
About the Company
Slice Intelligence is now Rakuten Intelligence. Rakuten, which means “optimism” in Japanese, synonymous with e-commerce and innovation. Our new name allows us to leverage the global power of Rakuten: a brand that has 1.2 billion users around the world.
We will continue to offer the trusted data and insights that the leading brands, retailers, investors, and media rely on to better understand e-commerce, with the most complete and accurate view of the online shopper from the world’s largest online-shopper panel. We look forward to working with you.
Rakuten Intelligence is the only direct measurement of all digital commerce activity and customer loyalty. By collecting and cataloging actual shopping behaviors from online shoppers in the wild, Rakuten Intelligence precisely measures what others have only been able to approximate, revealing new insights about online shoppers and their behaviors.
This intelligence gives our clients unparalleled insights about everything their customers buy, over time, independent of retailer or device.
Rakuten Intelligence comes from a methodology developed at Stanford that measures and catalogs all online purchases made by a panel comprised of more than two million consumers. This refined data collection method enables impeccable, near real-time data.
Rakuten Intelligence is led by a team of measurement industry executives who have brought some of the most innovative and successful digital measurement products to market. It is a division of Rakuten Slice and is based in San Mateo, California.
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