T-Pro Solutions

T-Pro Solutions

T-Pro Solutions

Description

Trade Promotion Optimization

T-Pro Solutions, with its predictive analytics and post promotion analysis solution, empowers CPG manufacturers to take control and maximize the return of their promotion investment. 

ANALYSIS

According to POI over 70% of CPG companies are unsatisfied with their ability to manage their trade investment. We believe that fixing this starts with managing your data during post-event analysis to see accurate, timely, quantifiable results. 

PLANNING

Analytics initiatives are driving change in CPG organizations. The ability to turn this intelligence into measurable actions at a granular will bring trade promotion to the next level. 

OPTIMIZATION

Rather than the endless trial-and-error, T-Pro Optimum runs through all the merchandising possibilities in seconds to achieve the optimal promotional event or mix aligned with your goals.


Benefits

Only 31% of business IT leaders have access to performance metrics that identify key KPI’s. With today’s accelerated business cycles, business leaders are seeing the need to make real-time optimization adjustments. Leaders who don’t apply predictive measures to their business process will risk failing to meet critical business strategies.

You need accurate predictive analytics or you will risk wasting precious margins on ineffective trade promotion spending. T-Pro offers you a user-friendly solution for more accurate trade promotion planning and optimization. With T-Pro you can:

  • Harmonize and Cleanse Disparate Data Silos 
  • Quantify ROI and KPIs of Promotional Events and Plans
  • Predictively Plan with What-If Scenarios 
  • Grow Your Revenues Through Better Marketing Based on Analytics and Insights 
  • Have Accurate Baselines to Monitor Performance Trends 
  • Have a Holistic View of Promotional Plan Health 
  • Improve Your Collaboration Between Sales and Retail Clients Based on Knowledge 
  • Apply Constraint-Based Modeling to Optimize Events and Calendar Plans for Revenue, Profit, or Volume

For years, disparate data silos have hampered trade marketing teams from being able to get a holistic view of their trade promotion performance.

T-Pro’s data harmonization and cleansing feature brings together POS consumption, shipment and spending data into a single intelligence center. This capability is the catalyst for more accurate and efficient post-event analysis with quantifiable ROI and KPIs.

Key benefits:

  • Elimination of error-prone manual spreadsheets
  • Centralized intelligence (POS, shipment, spending)
  • Real-time data integration and visibility 

Instead of trusting a single syndicated baseline, you can analyze 4, 6, 8, 13, 26 or 52-week baselines.

This allows you to evaluate performance more closely during volatile periods, while still having the 30,000-foot view to monitor overall program health. Access to shorter, more accurate baselines combined with threshold alerts, means that you don’t have to wonder what went wrong when it is too late to do anything about it.

Key benefits:

  • Baselines updated every 4 weeks
  • Imported baselines can be overlayed and reviewed
  • Alert mechanism to identify baselines out of predetermined thresholds 

Instead of trusting a single syndicated baseline, you can analyze 4, 6, 8, 13, 26 or 52-week baselines.

This allows you to evaluate performance more closely during volatile periods, while still having the 30,000-foot view to monitor overall program health. Access to shorter, more accurate baselines combined with threshold alerts, means that you don’t have to wonder what went wrong when it is too late to do anything about it.

Key benefits:

  • Baselines updated every 4 weeks
  • Imported baselines can be overlayed and reviewed
  • Alert mechanism to identify baselines out of predetermined thresholds

About the Company

Inspiring and supporting Consumer Packaged Goods (CPG) companies with innovative Trade Promotion Optimization software to efficiently analyze and manage their Trade Promotion investment in a “Software as a Solution” (SaaS) environment. T-Pro focuses on quality Predictive Analytics and Optimization solutions, allowing companies to bring together the necessary disparate data sources to effectively analyze and plan their business in timely and efficient manner so that more than 50% of their $175B investment actually reaches the consumer.


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