Test & Learn for Customers

Test & Learn for Customers

Applied Predictive Technologies


APT Test & Learn for Customers is an advanced, highly-automated cloud-based software that determines cause-and-effect relationships between tested programs and key performance metrics. Beyond determining the overall impact of each initiative, by rapidly sifting through huge data-sets, the software helps companies target their actions to the customers predicted to respond most profitably. Further, the speed and automation of APT’s software enables organizations to analyze all of their initiatives, instead of just a select few. Further, Test & Learn for Customers aggregates all of your company’s data into one, centralized software, providing your organization with a 360 degree view of each customer across channels.


  • Complex calculations on massive data sets are completed in seconds across customers, metrics, products, timeframes, etc.
  • Test & Learn for Customers features an intuitive and highly visual user experience to allow for easy interpretation, communication, and execution of analysis results.
  • Test & Learn for Customers utilizes APT’s proprietary algorithms to match test customers to control customers based on prior financial performance and customer characteristics.

About the Company

APT is a leading cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney.

CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Company Size:  201-500 employees
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