Test & Learn for Sites

Test & Learn for Sites

Applied Predictive Technologies


Companies try many new ideas. Some of these ideas will work; but some will not. APT’s Test & Learn for Sites software is the most accurate way to identify which programs work, where they work best, and how they can be improved going forward. Through design and analysis of in-market tests, the software isolates cause-and-effect relationships between each new initiative and key performance metrics. Test & Learn for Sites uses proprietary algorithms to isolate the impact of each business program, amidst the noise created by a broad range of other factors, such as weather changes, competitive actions, and economic trends. It also automatically provides recommendations to improve programs, and generates accurate predictions for where each program will be most effective. Typical organizations use Test & Learn for Sites to run dozens of tests every year, generating millions of dollars in incremental profits.


  • Complex calculations on massive data sets are completed in seconds across metrics, products, locations, customers, time frames, etc.
  • Test & Learn for Sites features an intuitive and highly visual user experience to allow for easy interpretation, communication, and execution of analysis results.
  • Test & Learn for Sites uses patented algorithms to arrive at the most accurate measurement of impact for each program.

About the Company

APT is a leading cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney.

CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Company Size:  201-500 employees
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