Trax Image Recognition

Trax Image Recognition

Trax Image Recognition

Description

Solutions made for retail

Every day we help CPG manufacturers and retailers in over 45 countries around the world, identify performance gaps and increase revenue opportunities at all points of sale, in all retail channels.

With Trax Solutions you can gain an accurate, consistent and reliable view of your marketplace. So whether you are a manufacturer looking to optimize your in-store execution or to better understand your competitive landscape, or you are a retail solution provider looking to enrich your technology or service offering, we have the right solution for you. 

Trax Retail Execution:
Improve your sales effectiveness through perfect in-store execution

  • Trax Retail Execution is an in-store execution solution that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retail channels. 

Trax Retail Intelligence:
Make informed commercial decisions and gain category growth

  • Trax Retail Intelligence is a powerful market measurement solution for consumer goods companies that delivers accurate, consistent and holistic category intelligence for smarter decision-making at the shelf. 

Trax Retail Compass:
unlock your growth levers with predictive analytics

  • Trax Retail Compass is a unique data science solution that unlocks growth levers for consumer goods companies and retailers by integrating shelf insights powered by our advanced image recognition platform, with sales data. 

Trax Retail Watch:
improve your shopping experience and drive sales growth in every store

  • Trax Retail Watch is the single source of store analytics for retailers to get unprecedented visibility and deep insights into what’s happening in the aisles. Leverage real-time store monitoring and intelligence to perfect your store, maximize sales and delight your shoppers. 

Trax Smart Cooler:
real-time intelligence from any cooler, anywhere

  • Trax Smart Cooler is a real-time Internet of Things analytics solution that helps CPG manufacturers and retailers monitor cooler execution remotely, minimize out of stocks and maximize growth. 

Trax Smart Shopper:
win the mobile moment right at the store shelf

  • Trax Smart Shopper is a mobile application that provides consumers with real-time information on products in the grocer’s aisle.
  • Increase sales potential by empowering your consumers to shape their own shopping experience. 

Mobile reports at your fingertips

Our real-time mobile insights are truly actionable as they report on critical in-store measurements like availability, shelf share, pricing, planogram compliance and more. 

Web reports for management teams

With our web reports, management level summaries are available at aggregate and store levels. What’s more, our reports can be easily integrated into your in-house ERP, CRM, data warehouses, business analytics tools –essentially any system you’ve got running your business.


Benefits

Why Trax is the technology leader in this space

Trax has designed and developed the most advanced fine-grained image recognition algorithms for the retail industry. Our proprietary technology can automatically recognize any product at a brand, sub-brand and SKU level.

With Trax technology:

  • Recognize multiple, nearly identical products
  • Overcome reflective and obscure packaging
  • Identify empty spaces
  • Accommodate poor image taking conditions and partially obstructed products.

Our technology makes complex image analysis simple for you.

We are a multi-platform solution supporting iOS, Android and Windows smartphones and tablets. We also leverage Amazon Web Services for speed, scalability and security in supporting hundreds of servers across the globe.


About the Company

Trax Image Recognition is the world leader in computer vision solutions for retail. Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately. Our unique technology uses a combination of image recognition, deep learning and data science to turn shelf images captured with mobile devices, fixed cameras or robots into real-time actionable insights. These recommendations and predictions not only help customers measure and monitor their in-store execution performance but also unlock revenue opportunities in the marketplace. Trax has been chosen globally as a strategic partner by over 175 clients in over 50 countries. Some of the world's top brands such as Coca-Cola, AB InBev, Nestle, Henkel and P&G among others leverage Trax globally to increase efficiency and business growth. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America. Trax Image Recognition is the world leader in computer vision solutions for retail. Trax offers best-in-class in-store execution tools, market measurement services and data science solutions that are fundamentally transforming how in-store retail data is being collected, viewed and analysed. With Trax, consumer goods manufacturers and retailers can improve product availability, reduce distribution gaps, identify category opportunities and increase their sales immediately. Our unique technology uses a combination of image recognition, deep learning and data science to turn shelf images captured with mobile devices, fixed cameras or robots into real-time actionable insights. These recommendations and predictions not only help customers measure and monitor their in-store execution performance but also unlock revenue opportunities in the marketplace. Trax has been chosen globally as a strategic partner by over 175 clients in over 50 countries. Some of the world's top brands such as Coca-Cola, AB InBev, Nestle, Henkel and P&G among others leverage Trax globally to increase efficiency and business growth. Trax is headquartered in Singapore with offices across Asia Pacific, Europe, Middle East, North America and South America.


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