Walkbase Campaign

Walkbase Campaign

Walkbase

Description

 

Walkbase Campaign is a tool which provides comparable levels of marketing metrics for physical stores, to those experienced online. By providing accurate data and hard KPI’s we enable sound decision making around marketing spend.

Walkbase Campaign is a scalable, simple to deploy and easy to use solution. It provides marketers with a visually compelling set of dashboards to help track performance and create ROI whether it’s for one branch or thousands of stores.

MARKETING OPTIMISATION TOOL

Understand campaign ROI and impact on store conversions

  • Start Collecting In-Store Data
  • Import & Enter Campaigns
  • Analyse In-Store Impacts
  • Optimise and Improve ROI 

Walkbase Campaign is a toolbox for ROI and marketing impact measurement by testing and optimising different campaigns.​

  • Calculate Marketing ROI
  • Import and View Campaigns
  • In-Store A/B Testing Tools
  • Events and Other Campaigns

Benefits

  • OPTIMISE ADVERTISING SPEND

Accurate analysis of in-store impacts allows marketers to focus on effective campaigns. 

  • BETTER MARKETING IMPACT

Store-by-store metrics allow broadening out marketing that drives right kind of footfall. 

  • DATA-DRIVEN DECISION-MAKING

Physical stores now reach par with online, with everything optimised using data. 

  • INCREASED AVERAGE STORE PERFORMANCE

By digging deeper to individual stores, performance gaps between stores can be bridged.


About the Company

Walkbase is the leading in-store analytics and marketing platform for retailers and airports to measure, optimise and personalise the omnichannel customer experience. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement. Based on patented indoor positioning technology, the platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together. The cloud-based Walkbase platform collects sensor and positioning data through Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Walkbase is deployed by large retail chains including high-end retailers, groceries, automotive, restaurants and cafes, shopping malls, department stores, and airports all around the world. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).

We have a dream: the ultimate in-store customer experience.

The dream began almost ten years ago from a university lab, with the aim to use Wi-Fi to measure people’s indoor location accurately and in real-time. By doing this, we enabled a legion of new services to make our everyday lives more convenient.

Along the way, we realised how brick-and-mortar retail has so many things that cannot be reproduced online -- be it the human aspect, personal service, touch and feel, the wow effect, or the immediacy. Yet, we as consumers seem to have forgotten some of these factors as we’ve got so excited about ordering products online.

At Walkbase, our dream is to equip and enable the high-street dinosaur to bite back and embrace it’s unique touch to the shopping experience. The Walkbase platform provides real-time analytics on customers’ habits so the same level of personalisation can apply in-store as it does online. It analyses in-store customer behaviour, measures and optimises the ROI of marketing campaigns, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.


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