Traditional payment networks (like Amex or Visa) can provide the location and transactional amount, but can't connect the activity to the consumer's decision-making process or to the advertised channel prompting the items purchased.
With the eCurrenC multi-tender payments and omni-channel advertising network:
You can easily combine different forms of payment -- like coupons, loyalty points (airline, banking, etc.), vouchers (like insurance, telephony and monetary), government assistance (SNAP, WIC, FEMA, etc.), rebates, social and gaming currencies, crypto-currencies, credit, debit, and cash in a single transaction.
It can connect all digital marketing activity with all online and offline purchasing channels to attract multiple demographics to calculate ROI on Ad Spend.
Automated real-time processing to measure customer engagement, such as display, save, purchase, invoicing and settlement -- "closing the loop" .
Payments are directly connected to the transaction AND the item purchased at the Point-Of-Sale to show the true "path to purchase" of that item.
Data is fed to the entire supply chain process -- consumer targeting, forecasting, MRP, etc.
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