Retail Mindsteps is his virtual library, a place readers can access his latest blogs, articles, papers, and more. Retail in the Age of ‘i’ was recently released and is Hawkins’ third book.
It’s devoted to helping retailers of all sizes not only understand what is happening with fast moving technology fueled innovation in retail but also why it is happening and the implications of new capabilities.
This exploration is done through writing as Hawkins regularly releases blog stories and articles through media publications; all Hawkins’ writing is available here and readers can sign up to be notified when a new story is released.
New Releases
It’s Time For a COVID-19 Technology Checkup: A Prescription for Food Retail
The crisis has exposed weaknesses and vulnerabilities across the industry, along with surfacing countless of ‘if only we hads...”.
When Sapiens Go Shopping: Customer Cognition at the Speed of Thought
And just as early life evolved based on the surrounding environment, so too did retail…Recently—again, in a relative blink of an eye—a mutation has appeared
A Retail Mindstep like None Before: The COVID-19 Crisis
Mindsteps, a construct created by astronomer Gerald Hawkins (no relation) several decades ago, refer to irreversible shifts in thinking that have shaped humanity…
Retail in the Age of 'i'
The fast moving consumer goods retail industry is rapidly approaching a crossroads. One path leading to an efficient, but coldly barren, shopping experience ruled by automation.
Customer intelligence
Customer Intelligence provides a fascinating and powerful look at retail today and presents a strong case for truly understanding the value proposition retail companies offer their customers.
Building the customer specific retail enterprise
The understanding and use of customer information as gathered through retail frequent shopper programs…
Maybe Bigger is Not Always Better
As the COVID-19 crisis continues to hammer the supermarket industry, we must ask ourselves if bigger is necessarily better. Panic buying early in the pandemic has given way to rising prices…
Digital Customer Engagement in Supermarket Retail
In the blind rush online, many retailers have lost sight of the importance of broader digital engagement with their shoppers.
Personalized Retail: Where Retail and Healthcare Converge
Technology is driving the convergence of the massive healthcare and food industries, using AI and big data to guide individuals to specific food products…