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Customer Intelligence

  • A Customer Intelligence Platform (CIP) provides one source of truth for customer analytics and insight across the entire retail organization

  • True customer intelligence platforms support a comprehensive customer-first approach by coordinating operations, activities, and initiatives across the enterprise.

    AI expert systems effectively magnify the power of our human brains so that appropriate strategies are developed automatically for each individual customer at scale, systems able to process millions of shoppers and react to minute changes in behavior in realtime.

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The Battle for the Future Customer

  • The COVID-19 pandemic not only accelerated the growth of online shopping, it is also accelerating the broader digitalization of the grocery industry, bringing with it new business models and new ways to create value.

  • Online grocery shopping should no longer be thought of as an activity separate and distinct from shopping in the physical store - the digital and physical worlds of shopping are crashing together, fueled by new capabilities to engage the shopper.

  • Just as the utilitarian stores of decades ago have given way to experiential stores, so too are utilitarian, first-generation, online shopping solutions giving way to a true customer driven digital experience.