Download the first paper in Retail 4.0 series
In the world of Retail 4.0 customer intelligence must be sophisticated and organizationally pervasive, going far beyond point solutions. A customer intelligence platform brings together and synthesizes data from across the retail enterprise and the outside environment to create complex, highly-evolved, profiles of each individual customer; the digital customer doppelgänger introduced in Retail 4.0: The Age of Metamorphosis.
A Customer Intelligence Platform (CIP) provides one source of truth for customer analytics and insight across the entire retail organization
True customer intelligence platforms support a comprehensive customer-first approach by coordinating operations, activities, and initiatives across the enterprise.
AI expert systems effectively magnify the power of our human brains so that appropriate strategies are developed automatically for each individual customer at scale, systems able to process millions of shoppers and react to minute changes in behavior in realtime.